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Obsolete → Owner

My name is Nathan Hoehne. I'm a 25 year old software developer living in Canada. I'm just a normal guy. I'm not a genius, I'm not a millionaire, and I'm not a natural salesman, but I've decided to start a business.​​

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AI is getting frighteningly good and even if it doesn't take my job, I want to take advantage of the opportunity it provides. 

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My thought process is

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if (I do nothing) 

  Worst case: unemployment 

  Best case: status quo

else // I do something 

  Worst case: new skills

  Best case: adventure​

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So why not do something? â€‹

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If you want to join me on my quest, I will be sharing a chapter of my story every Monday with actionable steps that I have taken so you can follow along. I commit to sharing my losses and not just my wins so you can learn from my mistakes.

 

If I can start a business, you definitely can too.  

Sign up to receive the chapters in your inbox every Monday

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© 2026 Nathan Hoehne

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